Capri Sun: Push Play
“Push Play” is a national brand campaign created to get kids outside to play. When it came to building out their site, rather than using their agency of record, Capri Sun reached out to the Kids and Family experts of NCA.
The site was a digital hub full of simple ideas to help kids enhance their real-world play. The heart of the digital experience was a game creation engine where kids were asked three simple questions: How many people are you with? Where are you? And, What do you have to play with? Based on their selections, the game creation engine would spit out customized offline game ideas.
Over 280 individual games were developed for the program and the following year, Capri Sun came back to NCA to refresh the digital experience for the launch of their new product: Capri Sun Organic.LIVE PREVIEW
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