Chuck E. Cheese’s
NCA’s Mission: Find the Fun was an in-store Augmented Reality scavenger hunt featuring SpongeBob Square Pants and PAW Patrol. Powered by the BlippAR app, kids were encouraged to explore their local Chuck E. Cheese’s and unlock hidden Nickelodeon mini-games to win prizes. In total, the experience led to 200,000 interactions (blipps) and 30,000 users participated in the AR mission, engaging with the app for an average of over 9 minutes.
The story continued on our custom digital destination with additional games and content that kept the in-store experience top of mind while offering a sweepstakes. The Grand Prize vacation for four to Mall of America and hundreds of first prizes drew in 67,000 visitors and just shy of 50,000 entries to the sweepstakes.