Fruitsnackia’s The Vault
Introducing The Vault, our interactive digital hub that brought kids into the world of FruitSnackia.
Complete with games, content and hidden Easter eggs, the Vault was regularly updated with new custom content at key promotional points throughout the year. This kept kids coming back knowing they could always discover something new.
To drive traffic to the Vault we created a custom TMNT tag for the Fruit Snacks’ on-air brand spot. During this time, kids could uncover five exclusive and retro TMNT games, including the custom “Pizza Like A Turtle Do” and the first custom Fruit Snacks game, “Hospital Hijinks.” We later launched the SpongeBob room, where kids could discover six new, exclusive and retro SpongeBob games. We also added a second custom Fruit Snacks game titled, “Luggage Cart Race N’ Chase.”
To promote The SpongeBob Movie: Sponge Out of Water, we launched a custom: 30 spot and added a new custom game to the vault called “SpongeBob SquarePants Bikini Bottom Heroes.” An on-pack movie promotion contained a code that let users unlock additional levels of the digital game. We also launched another Fruit Snacks game, “Larry’s Claw-Amity.”
Lastly, in support of Nickelodeon’s Kids’ Choice Awards, we brought back the popular custom game “Race to Hollywood” and updated media promoting the game and the KCA sponsorship to Nick audiences.LIVE PREVIEW
Contact us to receive a customized login and pw to access the live preview.