Kids love surprises. But when it comes to the holidays, they know exactly what they want under that tree. For the third year in a row, Hasbro came to NCA to create their Hasbro Wishlist experience.

The site allowed users to easily create and share their own custom holiday wish list of Hasbro toys. Family and friends received the custom lists via e-mail, just in time for their holiday shopping. While there, users were encouraged to enter a sweepstakes for their chance to win a Grand Prize of all 16 featured toys on the site. Kids sent out over 5,000 wish lists, while over 10,000 users entered the sweepstakes.


Contact us to receive a customized login and pw to access the live preview.