When Macy’s wanted to spread some holiday cheer, they reached out to just the right sponge, SpongeBob SquarePants.

For this partnership we created an immersive digital destination where families could compose, edit, and sing along to custom holiday songs with SpongeBob. Additionally, families were able to create their own personalized album cover to accompany their work. They could then share their personalized holiday greeting with family and friends.

Looking deeper, users found they could unlock extra content and capabilities including alternate versions of the music bed in different genres, additional characters from Bikini Bottom, more sound bites and clips.


Contact us to receive a customized login and pw to access the live preview.