To drive excitement for the theatrical release of Teenage Mutant Ninja Turtles: Out of the Shadows, NCA created a robust digital experience that gave eager audiences an interactive inside look.
A “Meet the Characters” section, and three custom games were developed along with exclusive interactive content introducing the Turtle Truck, the TMNT lair and new characters from the film.
“Mikey’s Lair-skating Game” challenged fans to skate through the sewers, while a “3D Truck Tour” gave kids a 360-degree view of the truck interior with key factoids embedded throughout the experience.
“Ready to Bebop and Rocksteady” allowed users to battle against the most iconic TMNT villains with their favorite Turtle, earning 541,000 game plays.
The site garnered over 745,000 page views and 653,000 unique visits in five weeks.LIVE PREVIEW
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